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Fonts, Typefaces and Unicode

While the terms fonts and typefaces are often used interchangeably, the two graphic design terms have different definitions:

A font is...

a complete set of characters in a particular size and style of type. This includes the letter set, the number set, and all of the special character and diacritical marks you get by pressing the shift, option, or command/control keys. Instaed of letters, a font can consist just of logos, symbols or ideograms.

A typeface contains a series of fonts. For instance, Times Roman, Italic, and Bold are actually 3 fonts.

Unicode typefaces contain a wide range of characters, letters, digits, glyphs, symbols, ideograms, logograms, etc, which are collectively mapped into Universal Character Set, also known as, UCS (which is an international standard ISO/IEC 10646), derived from many different languages, scripts from all around the world.

Thus a single font is able to include a vast range of characters, from different languages.

Your APS-Partners fully understand the problems you may be faced with if it comes to fonts. They can provide you with anything from off-the-shelf fonts you just stick in your PC, or printer, to the design and enterprise-wide implementation of your new, or modified, multi-lingual Corporate Design typefaces.

APS-Partner solutions equip you to implement tremendous process improvements, measure your success, and respond quickly to changes in your operation by making further continual enhancements.

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